Hi, I’m Bao!   I’m a creative communicator with a talent for making complex ideas engaging and easy to understand. My process helps uncover and convey the most authentic and captivating aspects of a business, product, or personality.

A creative director specializing in brand strategy and identity for startups, public figures, small businesses, and nonprofits.

I help translate your goals into a strategic brand experience

Whether you’re an established brand that needs a refresh or you’re just getting started and need to pitch to potential partners, my process helps you understand your target audience and develop compelling brand messaging that reflects your mission, values, and personality. From there, I design a cohesive brand identity and impactful marketing collateral that moves your brand into the future.

Target Market Research: Understand your current and potential audience so you know how and where to reach them.Brand Positioning & Communication: Develop a unique message and voice to represent your mission, values, and goals.Brand Identity & Style Guides: Design a cohesive brand image including logo, colors, typography, and overall vibe.Brand Extensions & Sub-Brands: Expand your brand into new markets and products through collaborative design thinking workshops.Marketing Collateral: Conceptualize and execute visual designs and copywriting for web, social media, packaging, print, and live events.Pitch Decks & Presentations: Produce presentations that align verbal and visual messaging for meetings, handouts, and lectures.

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Some people like my work

Working with Bao has proved to be not only effective but truly insightful for building my brand. Through thoughtful conversation and guidance he was able to develop incredible designs that capture the spirit of my work and develop a beautiful platform to engage my audience with. Grateful for your artistry, thanks Bao!

Chris Crecelius
Musicianwww.creceliusmusic.com

Bao's approach to brand strategy is truly holistic. His unique talent for asking insightful questions helped Clever uncover the essence of our brand. He then applied it to our logo, mobile app UI and UX, fundraising presentations, and website. Working with him was not only productive but really enjoyable.

Survy VaishCo-founder, Clever FMSurvy on LinkedIn

Working with Bao was a game-changer for my business. His expertise and strategic insights helped me refine my brand's identity and communicate its unique value effectively. Through thoughtful questions, Bao provided a clear, actionable plan to help me achieve my business goals and take it to the next level. Thanks Bao!

Tracy BuiYoga Teacherwww.tracybui.com

Bao is one of the most insightful and inventive thinkers I've worked with. He's been an essential collaborator on projects from brand identity to UI development to campaign conceptualization. A meeting with Bao is the best part of whatever day it takes place on; he leaves my teams full of focus and inspiration.

Jim GladstoneCreative Consultantwww.jimgladstone.com

Bao is one of the best designers I have worked with. His blend of technical and creative skills made our brand identity stand out at Ayotree. He sees the big picture, asks revelatory questions, and captures the spirit of our ideas. Working with him was fun, engaging, and deeply enlightening for our brand.

Mike TruongMarketing ManagerMike on LinkedIn

Want to see my portfolio?

Let me know what you're working on! I'm happy to share work samples upon request. You can also find me on social media:

Hi, I’m Bao! I’m a creative communicator with a talent for making complex ideas engaging and easy to understand. My process helps uncover and convey the most authentic and captivating aspects of a business, product, or personality.

A creative director specializing in brand strategy and identity for startups, public figures, small businesses, and nonprofits.

I help translate your goals into a strategic brand experience

Some people like my work

Want to see my portfolio?

Hi, I’m Bao!   I’m a creative communicator with a talent for making complex ideas engaging and easy to understand. My process helps uncover and convey the most authentic and captivating aspects of a business, product, or personality.